Our Ingredients
Where We Source Our Flour: Clean, Organic, Non-GMO Ingredients You Can Trust
At My Rustic Roots, the quality of our sourdough starters begins long before freeze-drying—long before mixing or fermenting. It begins at the source. That’s why we partner directly with Azure Standard, a trusted, family-owned supplier known for organic, non-GMO, sustainably grown grains.
We believe you should always know what’s going into your home, your kitchen, and your bread. Transparency matters—and we’re proud to share exactly where your flour comes from.
🌾 Why We Choose Azure Standard
Azure Standard is one of America’s leading suppliers of clean, nutrient-dense, organic foods. Their farming network focuses on soil health, regenerative practices, and ingredient integrity—values that perfectly align with our mission.
Here’s why we trust their flour in every batch:
✔ 100% Organic Grains
Azure’s grains are grown without chemical pesticides, synthetic fertilizers, or harmful additives. This means a cleaner, more natural flour—and a healthier sourdough culture.
✔ Non-GMO, Always
All flours we use are certified non-GMO, preserving the purity and natural structure of the grain.
✔ Grown With Regenerative Farming Practices
Azure Standard prioritizes soil regeneration, crop rotation, biodiversity, and long-term sustainability. These practices improve nutrient density and protect the environment.
✔ Freshly Milled, Never Treated
Flours from Azure are minimally processed and free from bleaching agents, preservatives, or stabilizers.
✔ Transparent, Family-Owned Company
Like us, Azure Standard is family-run and values honesty, integrity, and community. We’re proud to support another small U.S. business committed to doing things the right way.
🌱 Why Flour Quality Matters for Sourdough
Sourdough thrives on real, living nutrients—and the flour you use directly affects its strength, rise, and flavor. High-quality organic flour provides:
• Better fermentation
• Stronger gluten development (in wheat varieties)
• More active, resilient cultures
• Deeper, richer flavor
• Cleaner, safer baking for your family
When you mix your first feed, you’re feeding not just the starter—you’re feeding generations of natural microorganisms. They deserve the best.
🧡 Our Promise to You
Every bag of our sourdough starter—classic, mature, or gluten-free—is made using flour from Azure Standard because we believe in:
• Clean ingredients
• Transparency
• Supporting organic agriculture
• Protecting biodiversity
• Offering products you can feel good about using and gifting
Your sourdough journey should start with the best, most honest ingredients possible.
⭐ Want to Learn More?
If you’re curious about Azure Standard, regenerative farming, or how to choose the best flour for your sourdough bakes, we’re happy to help. Our brand is built on community, education, and sharing the joy of homemade bread.